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HEY MAMA – MEET DANA

The identity of Sweet Crowns Co. is rooted in both a need and insight that was untapped when our designer and founder, Dana Reed was on maternity leave with her oldest daughter, Bellamy. Being a natural hair enthusiast herself and now having a curly-head baby girl [with locks for days] she was desperate for a solution to not only protect Bellamys’ hair, but to preserve it as well given the many different surfaces babies' heads touch. After many nights using a spare satin pillowcase on the bed sheet for Bellamy during night nursing; Dana got a sketch book, a measuring tape and got to work!  The inspiration of course comes from satin bonnets and silk pillowcases being staple products for women, and she wanted that same level of confidence and benefit for her baby.  

One thing for sure, two things for certain, a mama on a mission will lead to a proven outcome, okay! Dana took her professional marketing hat and designed a full suite of products that cater to protecting babies and children's hair while sleeping - at home or on-the-go. 

She studied, researched and tested numerous forms of silk/satin textiles until getting the right effect that would elevate her designs. 

Sweet Crowns products are made with the most amazingly soft, yet durable forms of satin that are STANDARD 100 certified which means they won’t contain any of the nasty, harmful chemicals. 

We pride ourselves on quality products and having an open, authentic connection with our community of moms and moms-to-be to ensure you feel supported, but most importantly, heard - whether they're reading our blog, Mama Got da Sauce, or keeping up with us on social media platforms.

Welcome to Sweet Crowns Co.! Thanks for being here <3

 

 
WHY SWEET CROWNS CO

Mommy-Designed
Powered by a Black Mother of two that has first-hand experience with textured haired tots!

 

High Quality Standard = No nasty stuff
Our fabrics have the STANDARD 100 by OEKO-TEX® label, which means parents can be certain that every component of our products, i.e. every thread, button and other accessories, has been tested for harmful substances and that the article therefore is harmless for human health and perfectly safe for the little humans we love.

 

Built to Last
Wash-tested fabric that won’t fray, fade or tare! Cause moms don’t need another thing to worry about or maintain.

 

Purpose is not what we have, its who we are 
Being founded by a Black Mother of two, our journey to create beautiful products for babies is truly heartfelt for many reasons, but its significant given the disparities Black women face giving birth in the U.S. 

 

Black expectant mothers face significant disparities in care during and after childbirth.

The care gap has created a system where Black moms are dying at 3-4x the rate of White women –with 60% of these deaths being preventable.

That’s why we give 3% of our profits to frontline organizations fighting the Black maternal heath crisis nationally. Your purchase of any Sweet Crowns Co. product will improve a Black womans’ journey to motherhood.

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